In any TV studio you’ll find expensive lighting equipment that provides the right conditions to record great video. But out in the real world it can be tough to find good lighting. I didn’t have fancy lighting equipment when I recorded my “Happy-Birthday-Mom” video last year using my webcam at home with lights off and cake candles lit. Under that lighting, the video looked dark and I don’t think my mother recognized me until she heard me singing. We know that low lighting and bright backlight are very challenging conditions for any camera and if you’re like me, you probably don’t have TV-like lighting at home to use with your webcam. This is the reason why we developed our new line of HD LifeCams with TrueColor Technology – we want to bring more color to your videos.
TrueColor is a proprietary technology that uses Microsoft’s LifeCam hardware together with the power of your PC to provide superior color and brightness even in poor-quality lighting conditions – like when singing in front of a cake with only the light from the candles. The image processing technology works like this: It analyzes the current lighting conditions, then it tracks your face using a series of algorithms to determine if you have the right level of light or exposure, and finally makes the necessary adjustments to provide the best video possible based on the room’s lighting conditions. All this is done in a fraction of a second.
We’re launching TrueColor Technology with our new line of webcams announced today: LifeCam HD-5000, LifeCam HD-5001 and LifeCam HD-6000 for Notebooks. These webcams will also offer a 720p HD sensor for widescreen video recording and Auto Focus. Auto Focus is actually the feature I like the most. Try putting a greeting card four inches away from your webcam; if you can’t read the card’s note then you don’t have Auto Focus. But if you do, it’s actually pretty cool, especially when you want to show small, detailed objects like the frosting details on a cake. All these new LifeCams offer a great opportunity for those of you who want to upgrade that old webcam or need a step up from your current laptop built-in webcam. TrueColor will also be available in the popular LifeCam Cinema.
Although you likely don’t have movie-studio lighting at home, you can still have bright and colorful video with any of our new HD LifeCams from Microsoft. We’ve put a lot of technology inside these webcams so you don’t have to worry about the lights and instead can focus on recording your next birthday video. So go ahead try this technology with any of our new LifeCams and let us know what you think.
Daniel Anguiano, Product Marketing Manager